FATA #13/ Value Proposition

  1. Why ? — it’s not about money/ it’s about purposes/goals/beliefs

What is a value proposition?

Important factors for Value Proposition:

  1. Clarity
  2. Relevancy
  3. Specific/Qualified value
  4. Differentiation
  5. Understandable
  6. Simple

Areas while creating value proposition:

  1. Who is it for? target customers and target market segment
  2. Why do they need the product or service?
  3. What problem does it solve, or what opportunity does it provide?
  4. How is it unique? What difference will it make? How will it add value?
  5. Does your product serve a large and growing market ?
  1. What product or service is your company selling ?
  2. What is the end benefit of using it?
  3. Who is your target customer for this product or service?
  4. What makes your offering unique and different?
  1. Headline
  2. Subheadline or a 2–3 sentence paragraph
  3. Three bullet points
  4. Visual

Value Proposition Design

What is value proposition canvas ?

Value Proposition Canvas Deep Dive

Product and Services

Types of producrs or services:

  1. Physical
  2. Intangible
  3. Digital
  4. Financial
  1. Problem-solution fit — provide evidence that customers care about your value proposition or start over with designing a new one.
  2. Product-market fit — test it with prototype and MVP
  3. Business Model fit — takes place when you have evidence that your value proposition can be embedded in a profitable and scalable business model.
    You do not have a business model fit until you can generate more revenues with your value proposition than you incur costs to create and deliver it.

Value Proposition Validation

  1. Customer say != customers do
  1. Traffic amount
  2. Target people
  3. Raise awarness
  4. Affordable
  5. Easy to launch
  6. Quck validation





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Nazar Khimin

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