FATA #11 / Entrepreneurship in Organization
Entrepreneurship is a behavior, not a specific attribute of someone’s personality. Entrepreneurship — is the willingness to start new business.
intrapreneurship — a system that allows an employee to act like and entreprenuer within a company or other organization.
Approach to making decisions and performing actions in entrepreneurship processes
The fundamental world view for effectuation is called the Pilot-in-the-plane, which describes the future as something you can influence by your actions, i.e. you can create your own opportunities.
The five principles of effective thinking:
- Bird-in-Hand: You have to create solutions with the resources available here and now.
- Lemonade principle: Mistakes and surprises are inevitable and can be used to look for new opportunities.
- Crazy Quilt: Entering into new partnerships can bring the project new funds and new directions.
- Affordable loss: You should only invest as much as you are willing to lose.
- Get rich or die trying: It means that a person is so dedicated to the goal of making a lot of money that they will never stop trying until they succeed, even if it means they might die.
Principles of leadership success:
- The Law of Influence states: “The true measure of Leadership isinfluence nothing more, nothing.”
- The Law of Respect states: “People naturally follow leaders stronger than themselves.”
- The Law of Magnetism states: “Who you are is who you attract”
- The Law of Empowerment states: “Only secure leaders give power to others”
- The Law of Legacy states: “A leader’s lasting value is measured by succession”
Exponential Growth (ExO)
“If you build communities and you do things in public”, he said “you don’t have to find the right people — they find you”
Validate Marketing and Sales
Once the product is being used in its chosen market, a customer acquisition funnerl must be estabilished to help drive new visitors to the product. Its role is to qualify potential customers and convert them into users and paying customers. A good starting point for this is AARRR — the so-called “Pirate” model — for startup metrics. It tracks the followingg layers and key metrics:

Executive Decision Making and Leadership
The true leader is the one who seeks to build a strong commitment based on a intersection of the project goals and the personal goals and values of their team members.