FATA #9 / Design Thinking / Customer Journey Map
Design Thinking is both ideology and a process, concerned with solving complex problems in a highly user-centric way.
Design Thinking can make your delivery management more efficient by giving project teams a framework for asking questions that will tease out more insightful feedback to form better design.
Design Thinking — Explore the problem.
Agile -Build the right things.
Lean — Build the thing right.
Design Thinking provides a structured way of creative problem-solving.
Problem-oriented thinking is closely linked to critical thinking, and questions likes “what?” and”why?”
Solution-oriented thinking is linked to creativityand the question “how” ?
Design Thinking Mindsets:
Standford Design School
- Show, don’t tell. Use prototypes.
- Focus on human values. Empathise.
- Craft clarity. Focus on communicating your central idea.
- Embrace experimenration. A prototype helps you understand by taking action and leaerning from feedback it provides.
- Be mindful of the process. Remember where youarein the process and what the outcome should be.
- Bias toward action. Action over thinking.
- Radical collaboration. Include many viewpoints and experiances.
The innovation has to lay at the intersection of viability, desirability, and feasibility.
When asking for feedback, do not forget to continue asking “Why ?” and observe verbal and non-verbal signals.
Without the support of top managers and leaders above staff doesn’t work.
Difference between complicated and complex?
If something is complex, it means that its structure is not simple; it may be made up of many parts and/or its component parts may be connected together in a non-trivial way.
If something is complicated, then it is difficult to use.
Concepts
Wicked problem — is difficult or impossible to solve because of incomplete and changing requirements.
Tame problem — is a problem that can be solved by choosing and applying the correct algorithm.
1. Empathize — Research your user’s needs.
2. Define — State your users’ needs and problems.
3. Ideate — Challenge assumptions and create ideas.
4. Prototype — Start to create solutions
5. Test — try out solutions
